In today’s competitive vacation rental market, a strong presence is a must. We implement a well-rounded marketing plan which is adjusted annually according to our market research. We are known to get creative with our marketing strategies. We develop a stunning inclusive catalog of our homes on an annual basis which is distributed to over 20,000 past guests and inquiries. We advertise in many relevant publications and on a long list of international, regional and local vacation related websites. We enjoy top placement on search engines through organic SEO efforts and paid search marketing campaigns. Our website is constantly monitored and updated based on user trends and latest available technology. Our marketing team is employed year-round and is educated and trained in photography, web & email marketing, graphic design, marketing research, lead generation and web design. We invite you to continue reading for a more detailed depiction of our current marketing efforts.
Our state-of-the-art, user friendly website, beachrealtync.com allows for an easy and enjoyable online experience throughout the vacation process. During the planning stages, visitors can search homes based on to-the-minute availability, as well as home size, location and personal amenity preferences. We offer a "modify search" feature that allows our visitors to add, remove or modify features within their current search.
Each property listing offers:
- Stunning, Professional Photography
- Satellite Maps
- Interactive Availability Calendars
- Detailed Property Descriptions
- Standard and Customized Amenities List with Graphics
- Comprehensive Floorplans.
- Available Weekly Rates with Book Now Button
- Most homes also offer Interactive Photo Floorplans and Video Tours.
Our guests can book online using our interactive calendars or they may select an available week listed in the rates tab. The booking process is simple and offers the guests options such as adding travel insurance, pet fee, sheets and towels (if not provided), express their interest in equipment rentals and notify us of a special event. Payment is due at time of booking, therefore we offer our guests the option to pay online using a credit card or electronic check.
Our website goes beyond providing information on our homes. Our goal is to provide a comprehenisive online vacation planning experience by presenting helpful information, recommdendations and links to important resources. These informational sections include:
- Detailed Community and Town Descriptions, including rules and regulations
- Guest Information and Rental Policies
- Concierge Section
- Rental Specials listed by Week
- Equipment Rental online ordering system
- Event Calendar
- Owner Web Access
- Real Estate Sales
- Home Construction and Remodeling
We examine feedback and user trends to make adjustments on a daily basis. Every year we make significant design changes to give the returning user a fresh experience.
Our website enjoys top placement on search engines for many popular keywords and enjoys over 100,000 visits per month.
Ranking at the top of Google and other search engines for popular Outer Banks keywords is increasingly important in this digital age. Our website enjoys top placement for many popular keywords and first page placement for most all relevant keywords. BeachRealtyNC.com's longevity, reputation and overall user experience contributes to the success of our organic search engine placement. We also implement an aggressive paid search marketing campaign. The best part is, once people come to our site they stay for a while. On average, our web users visit over 10 pages per visit and stay for 7+ minutes!
We send frequent, targeted email marketing messages to our growing database of past guests and opt-ins with featured homes and a direct call to action. We segment our email database based on interests, location and booking habits.
Our cloud based software allows us to seemlessly integrate property listings onto popular vacation rental marketing sites such as HomeAway, VRBO and vacationrentals.com.
Our social media presence is outstanding. We interact with over 30,000 social media followers throughout the day. We “LIKE” that our social media efforts accounted for 15% of our total online sales in 2015 from referring sites!
By joining the Kitty Hawk Rentals Program, your home will enjoy vast exposure at no additional cost to you. Through premium placement on our website and other top-ranking vacation rental marketing websites, professional photography services and a full-color listing in our annual vacation guide, your home will get the attention it deserves. Contact us today to find out more about our inclusive marketing.
Kitty Hawk Rentals takes pride in carrying on the tradition of the vacation guide on the Outer Banks. Surprisingly, amidst the digital age, renters still enjoy and appreciate printed vacation guides and we want to make sure we respond to the market's needs and demands. It is a challenging, yet enjoyable project that showcases our vast selection of homes mixed in with stunning photography, area information and helpful planning tools. While some property management companies have forgone their vacation guide, we believe that this classic tool brings out the fun in planning vacations among groups of family and friends.